Informativa legale

Dublin Herbalists Privacy and AI Policy

AI Use Policy

Dublin Herbalists (Grown in a Garden Ltd)
Last updated:19/03/2026

We use artificial intelligence (AI) technologies on our Shopify website to improve your shopping experience, personalised content, and support customer service. We are committed to using AI responsibly and in compliance with the EU AI Act and GDPR.

Our website may use AI tools for:

• Product recommendations (e.g. suggesting products based on your browsing or purchase history)

• Search functionality (improving how products are displayed when you search)

• Customer support (e.g. chat assistants or automated email responses)

• Marketing & email personalisation (e.g. tailored product suggestions via Shopify apps or email platforms)

• Content assistance (e.g. drafting product descriptions or blog content, reviewed by our team)

As a Shopify-based store, we use Shopify and selected third-party apps, some of which may include AI functionality.

These providers may process limited data (such as browsing behaviour or order history) to deliver services like:

• Personalised recommendations

• Email automation

• Analytics and performance insights

All providers are chosen based on their compliance with EU data protection standards.

We aim to ensure you are aware when AI is in use:

• Chat tools will indicate when responses are automated

• Product recommendations are generated automatically based on your activity

• All final skincare advice and customer care can be handled by a human on request

AI tools on our Shopify store may process:

• Browsing activity (pages viewed, products clicked)

• Purchase history

• Information you provide via forms, chat, or checkout

We ensure that:

• All processing complies with our Privacy Policy and GDPR

• Data is used only for legitimate business purposes

• Personal data is not used to train external AI systems without appropriate safeguards

The AI systems used on our website are considered minimal or limited risk under the EU AI Act.

They:

• Do not make automated decisions with legal or significant effects

• Are used to enhance your shopping experience only

We maintain human control over our AI use:

• Customer queries can always be escalated to a human

• AI-generated content is reviewed where appropriate

• We monitor systems for accuracy and fairness

You have the right to:

• Access, correct, or delete your personal data

• Object to profiling or personalised marketing

• Request human assistance instead of automated support

To exercise your rights, contact:
📧 hello@dublinherbalists.ie

We may update this policy as our use of AI or legal requirements change. Updates will be posted on this page.

 

We respect your concerns about privacy and value the relationship we have with you in this digital age. This Privacy Policy describes the types of personal data we collect about our customers, how we use this information, with who the data can be shared and your rights as a customer regarding our use of this information. The data controller for the purpose of legal compliance is Dublin Herbalists. The primary source of collecting customer information is our website https://dublinherbalists.ie

Your Information

When you use our site, there are a number of ways in which you provide information, and other data to us. By using this site or via social media interaction, you consent to us processing and collecting this data, on the terms and for the reasons which are explained below. The types of personal data you provide to us may include:

• Contact information (such as name, postal address, email address and mobile or another phone number)
• Age or date of birth
• Gender
• Username and password, nickname/screen name
• Payment information (such as your payment card number, expiration date, and card
  security code)
• Shipping and billing information (such as delivery address, and billing address)
• Purchase history

We may use your information to:

• Send you our newsletters from time to time.
• Make payments for the purchase of goods & services.
• Ensure that content form our site is presented in the most effective manner for you
  and your computer.
• Provide you with information, products or services that you request from us or
  which we feel may interest you, where you have consented to be contacted for such
  purposes.
• Carry out our obligations arising from any contracts entered into between you and
  us.
• Allow you to participate in interactive features of our service, when you choose to do
  so.
• Notify you about changes to our service.
• If you do not want us to use your information for marketing purposes, please inform
  us by writing to hello@dublinherbalists.ie
• If you do not want to receive information from our carefully selected third parties
  about goods or services that may be of interest to you, please inform us by writing
  to hello@dublinherbalists.ie

Please note that if you click on, or follow, any links from our site to external websites, our privacy policy will no longer apply. Please check the privacy policies of any such external site before submitting any personal data, as we cannot accept any responsibility or liability in relation to them.

Legal basis for use of the information

We will use the information you provide for the above purposes if:
It is necessary to perform a contract to which you are party (e.g., to process your payment and deliver the products you have ordered); or we have obtained your consent; or if we have a legitimate interest in doing so (including a legitimate interest in performing marketing activities, research activities, data analytics, internal administration functions, processing and enforcing legal claims and conducting our business in compliance with all applicable laws, relevant industry standards and our policies).

Data Storage

• Any payment transactions will be encrypted using SSL technology.
• We do not store credit card details nor do we share customer details with any third
  parties.
• We take your privacy very seriously, and will take all reasonable steps to protect
  your personal data, but please be aware that any data which you send to our site is
  sent at your own risk.
• The data that we collect from you may be transferred to, processed and/or stored at
  a destination outside the European Economic Area (“EAA”). By submitting your
  personal data, you agree to this. We will take all reasonable steps to ensure your
  data is treated securely and in accordance with this Privacy Policy.

Disclosure of your information

We may disclose your personal information to any of our group companies (which means our subsidiaries), our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985) and also to third parties in the following circumstances:

To any prospective seller or buyer of all (or part of) our business or assets; If we are required to do so by law, any applicable regulation or to protect the rights, property, or safety of ourselves or others. This may include disclosing to other companies and organisations in connection with fraud protection and credit risk reduction.

Targeted Advertising

We may also use third-party platforms, including platforms operated by social networks, such as Google, Facebook and Pinterest, to show you interest-based ads. To opt-out of
these ads, you must change your preferences by clicking on the cookie control tool above and unselect the “targeting” setting. These platforms may have their own privacy notices or policies, which we strongly suggest you review.

Your rights in relation to personal data

You have the right under the Data Protection Act to access the information which we hold about you. If you wish to exercise this right, please send your request to hello@dublinherbalists.ie

We will always correct or delete any data once made aware of the request as such. If you would like to remove your data from our records please contact us at hello@dublinherbalists.ie